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Obviously they've carved out a substantial niche but I'm curious to know what people on the erBB think of Nike's fairly recent entry into the surfing world.
I personally think they should stick to basketball, track and field, and football, and I rue the day when I see Nike surfboards in Sports Authority and every small surf shop is out of business for good.
In addition, Nike will invariably create a quasi-monopoly in the sport of surfing (like they do with everything else), and the customer will answer to Nike, not the other way around.
Quote: Obviously they've carved out a substantial niche but I'm curious to know what people on the erBB think of Nike's fairly recent entry into the surfing world.
I personally think they should stick to basketball, track and field, and football, and I rue the day when I see Nike surfboards in Sports Authority and every small surf shop is out of business for good.
In addition, Nike will invariably create a quasi-monopoly in the sport of surfing (like they do with everything else), and the customer will answer to Nike, not the other way around.
Discuss.
Rue the day? Who talks like that?
Post Extras:
O.T.
Tom Curren status
Reged: 01/20/03
Posts: 13410
Loc: sur
My question would be, have you ever seen a surfer wearing Nike 'surf gear' (unless of course they are being paid to), I never have, so if they can't get anyone to buy their gear, I doubt they will stick around.
Ive never seen nike 6.zero or any other stuff in any surf shop ife been in. they are building for 5-10 years down the road by branding cache and marketing fvckery
Quote: My question would be, have you ever seen a surfer wearing Nike 'surf gear' (unless of course they are being paid to), I never have, so if they can't get anyone to buy their gear, I doubt they will stick around.
Yes, I have seen people wearing Hurley. Quite often in fact.
Quote: My question would be, have you ever seen a surfer wearing Nike 'surf gear' (unless of course they are being paid to), I never have, so if they can't get anyone to buy their gear, I doubt they will stick around.
If you haven't, you probably will. I have a feeling that with all the $ they're dumping into ASP contests, pushing NikeSB, building a nike team, etc, there's probably going to be a massive push in the next few years and you're likely to see more fluorescent green nike wetsuits in the lineup.
The suits are custom made for their team riders indeed, but I would be surprised if they went with such outrageous suit colors for in-store type of product. Then again, it is Nike we're talking about. Either way, just accept it, as it seems inevitable. Then they will have Hurley and Nike in the stores. Maybe they'll make a move to buy the struggling Billabong next.
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shackwell
Miki Dora status
Reged: 01/02/08
Posts: 5299
20 years down the line, NIKE surfboard stores will be Walmarts.
A store will open in your town, undercutting the local shapers and independent stores with significant price reductions, and eventually monopolize the market.
Surf Industry is poor and ripe for the picking. Nike is flush with cash Slater-23 million Phil Knight 14 BILLION 400 million. NIKE is targeting the youth.
Quote: 20 years down the line, NIKE surfboard stores will be Walmarts.
A store will open in your town, undercutting the local shapers and independent stores with significant price reductions, and eventually monopolize the market.
Surf Industry is poor and ripe for the picking. Nike is flush with cash Slater-23 million Phil Knight 14 BILLION 400 million. NIKE is targeting the youth.
I will say that I hope Nike fails before Billabong/Rip Curl/O'Neill...
Not a chance, Nike could buy The Rip/Bong/Oneill trifecta and their net worth would still higher than any of the three, Pluto Nike sponsoring surfing contests is a coin in the change jar Blotus
I will say that I hope Nike fails before Billabong/Rip Curl/O'Neill...
Not a chance, Nike could buy The Rip/Bong/Oneill trifecta and their net worth would still higher than any of the three, Pluto Nike sponsoring surfing contests is a coin in the change jar Blotus
You're right, Brutus. Nike's first "foray" into the surf industry was when they bought out Hurley some years ago, after he left Billabong and created a successful brand on his own (it helps when you know what you are doing; and props to him for making money). A couple of years ago the primary brand sponsor of the US Open was still "Hurley", with Nike insiduously sneaking its name in there over time, and now it is totally Nike. "It's just business", as the Corleone family will tell you.
Everyone knows that this whole pro surf industry complex is just a way to sell expensive clothing to people, right? Right?
Right. Stussy was the brand to have back in the day, even though I didn't surf, nobody I knew surfed, and nobody knew it was a surf brand.
I wouldn't worry about Nike cutting into the hard goods market, threatening actual shapers. There are already enough pop outs, I think they're into it for the more potentially lucrative soft goods market. They already have that manufacturing capacity in place.
Post Extras:
FecalFace
Phil Edwards status
Reged: 11/21/08
Posts: 6716
Loc: down there by the harbor
Quote: [ A couple of years ago the primary brand sponsor of the US Open was still "Hurley", with Nike insiduously sneaking its name in there over time, and now it is totally Nike. "It's just business", as the Corleone family will tell you.
I get it, so you mean Hurley sponsored winner, Hurley sponsored winner, Hurley sponsored almost winner, Nike winner. Makes sense. They must really want that bald guy to retire, always messing up the plan.
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stu dog
Duke status
Reged: 01/15/03
Posts: 21707
Loc: CA
dude talks himself into a circle like it or not the consumption train is gain speed and not going to stop unless something drastic happens. irony will be when China corporations come to the US and our sacrifice zones for cheap labor
Quote: Right. Stussy was the brand to have back in the day, even though I didn't surf, nobody I knew surfed, and nobody knew it was a surf brand.
I wouldn't worry about Nike cutting into the hard goods market, threatening actual shapers. There are already enough pop outs, I think they're into it for the more potentially lucrative soft goods market. They already have that manufacturing capacity in place.
Yep. The vast majority of the people who wear "surfwear" don't even surf. If the erBB is any indication (at least what you all say) most surfers don't wear "surfwear." Life will go on, Nike or no Nike.
so remind me, how did Nlke's first foray into the surf market pan out? For those that don't remember, back in the day they used to sponsor Laird Hamilton, Isreal Paskowitz etc and had a strong advertising presence in the surfing magazines, but it didn't last too long 'cause no one boughyt their gear.
Normal surfers have to take emergency dumps both on the beach and in the lineup as evidenced on many threads here. Human feces shows up too easily on a lime green or white wetsuit so just because of that reason day-to-day average joes won't do it. Its the emergency dumps.
Also, unless black people start surfing there won't be a need for Jordan wetsuits or Air Jeezy booties
Black people love Nikes
-------------------- The only two things in life that make it worth livin is guitars tuned good and firm feelin women
Can Nike thrive by sponsoring lots of surfers and then selling exclusively to non-surfers? I don't see any surfers anytime soon wearing a check mark. For that matter I don't see why anyone would wear any major surf-brand stuff except the stuff given as gifts. What good does it do to buy surf-brand clothing except support the local shop? All of its made un-sustainably overseas and priced double+ what other overseas made stuff made in the same manner costs.
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aggregate
Michael Peterson status
Reged: 04/18/12
Posts: 2603
Quote: so remind me, how did Nlke's first foray into the surf market pan out? For those that don't remember, back in the day they used to sponsor Laird Hamilton, Isreal Paskowitz etc and had a strong advertising presence in the surfing magazines, but it didn't last too long 'cause no one boughyt their gear.
I was reading the thread, and remembered the same thing - the early 90's collection was called 'Nike Aqua Gear' and featured the above mentioned surfers in multiple page ads in the core surf mags (I can probably find a few in old mags and will post them).
-------------------- 'I just play, without thinking.' - Ace Frehley
Quote: [ A couple of years ago the primary brand sponsor of the US Open was still "Hurley", with Nike insiduously sneaking its name in there over time, and now it is totally Nike. "It's just business", as the Corleone family will tell you.
I get it, so you mean Hurley sponsored winner, Hurley sponsored winner, Hurley sponsored almost winner, Nike winner. Makes sense. They must really want that bald guy to retire, always messing up the plan.
Don't forget the junior champ Conner Coffin and both women's finalists Lakey and Carissa. Nike/Hurley sweep this year.
Nike tried to sell purple/pink/aqua Aqua Socks as surf gear with Douche wearing them. Now they're peddling this (same shite, new decade):
and only JDubs wears 'em.
-------------------- They've done studies, you know. 60% of the time, it works every time.
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aggregate
Michael Peterson status
Reged: 04/18/12
Posts: 2603
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Nike sponsoring surfing contests is a coin in the change jar Blotus 
