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1). Firewire tried to build our boards in the San Diego when we first started but they are simply too labor intensive and they would have had to retail for $1,000 for us to stay in business. For example, we build our own blanks - taking almost rectangular blocks of EPS foam and building a blank that includes a lightweight foam core, hi-density deck skins, and the balsa rails attached. There is no comparison to the time and effort required to do that versus machine shaping a traditional PU, center stringer blank.

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funny, the coil guyz use space age tech in florida that surpasses firewire tech for prices on par w/ standard pu/pe. most eps board makers buy blocks of eps foam and cut their own blanks. don't try to sell some misinformation. the goal of moving production to asia WAS to increase profit margins period. Explains why you can sell boards to retailers on consignment when others can't. you have to have huge profit margins to do that. Nice try at a PC answer though, I think many on here see right through your spiel.

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Correct me if I am wrong, but Coil sell the majority of their boards direct to consumers? Firewire was always set up to be a wholesaler, so our cost of production and resultant wholesale prices need to allow for a retailer margin across ALL our sales. I can assure you that if we had continued to execute our business model in San Diego, we would have gone out of business. That is an absolute fact. not spin or spiel, but the truth. And if you want an independent assessment, ask Dan Mann, he was there.

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coil was bootstrapped (organically financed] by few guys who have a technology that a lot of guys like and who are having fun. imo, they're business model is limited b/c they're not willing to work with other shapers' [lost, stretch] designs, license the tech and get into more widespread distribution. some surfers who went into business.

firewire, on the other hand, started out as a bitchen technology and is financed by more sophisticated [non-surfer] shareholders who demand a certain return on their investment. it is a business that is in business to make money and happens makes surfboards.

not judging either one, just pointing out the apples/oranges comparison taking place.

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6' 165 lbs 40 yrs old and i hate thrusters

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